Market analysis, market entry and market research

Clear Insights for Strong Decisions

We specialize in market analysis, market entry and market research for the B2B and B2C sectors. By combining qualitative and quantitative methods, we offer analysis tailored to meet your unique needs. The result is clear and actionable insights that provide a solid foundation for strong business decisions. Whether you want to know more about the Swedish, Scandinavian or European markets, we are here to help.

Common Questions

Market

Market size

Competitors

Value chain

Trends and forecasts

Sales volumes

Customers

Willingness to pay

Purchasing processes

Product interest

Segmentation

Decision criteria

Opportunities

Potential partners

Prioritization of markets

Where most value is generated

Potential acquisition targets

Branding

Our methodology

To effectively address your specific questions, we use a comprehensive range of methods. Here are some of the most frequently used methods in our market analysis and market research work.

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Doing a market analysis with us

When you work with us, you get access to a dedicated team of specialists. Our expertise includes both qualitative and quantitative data collection, as well as turning collected information into deep insights for a business. We put a high value on understanding. Therefore, each project is led by an experienced project manager with strategic know-how, who tailors the methodology to suit your unique challenges.

We conduct market research and market analysis in most industries. Our main focus is on market research in the Nordic region, including Sweden, Norway, Denmark and Finland, but we also work on projects throughout Europe and other parts of the world. Here are some examples of areas in which we have experience.

Frequently asked questions

Using a market research company gives you access to specialist knowledge and experience that takes a long time to build up yourself. A professional company ensures that the data collection is objective and the analysis is reliable, giving you a verified and trustworthy basis for decision-making based on best practices.

Market research can help businesses make all kinds of major decisions and improvements. For example, providing a better understanding of what your customers and potential customers actually want, so you can adapt your products and services. Market research can also help you identify new opportunities for products and markets, for example, so that you can reach the right people in the right way.

We often use both qualitative and quantitative methods to get an overall picture of the market. Qualitative methods such as in-depth interviews and focus groups provide insights into customers’ mindsets, while quantitative methods such as telephone interviews and surveys provide statistically significant results. We also collect secondary data from sources such as industry reports and public databases. We then use various data analysis methods and tools to understand trends and patterns.

The cost of a market research project varies depending on the scope of the project, the type of data to be collected, the methods used and the markets to be surveyed. A small project can cost from a few thousand euros, while a larger project can cost significantly more. Contact us and we will help you develop a solution and a cost proposal that suits your needs.

The time it takes to conduct a market research project depends on its scope and complexity. For example, a simple project may take two to four weeks, while a more extensive project may take up to eight weeks or more. Planning, data collection, analysis and reporting are some of the steps that take time but also ensure that the results are reliable and useful.

Market research for B2B differs from B2C in several ways. The B2B market often involves longer sales cycles and more decision makers, while B2C projects typically focuses more on understanding consumer preferences and buying behavior.

Market research can be valuable for any business that wants to make a change or improvement in some way. This includes companies that want to grow, that plan to launch new products, that want to understand their customers better or that want to identify new markets and segments. In addition, market research is often very useful for companies facing big decisions, such as implementing changes in their marketing strategy.

Yes, we offer tailor-made solutions to meet your specific needs. Every company is unique, and we customize our market research and market analysis projects to provide the most relevant insights. Based on your objectives, we can design a project that provides useful information, is cost-effective and covers all or part of the process, from data collection to reporting.

The results are usually delivered in the form of a report summarizing the main insights and trends. In addition to the report, more complex data can be delivered in an interactive web portal. After the delivery, we can also hold a presentation where we go through the key insights and answer questions.

Clear decision material

We adapt the results of the market analysis or market research to match your specific needs. For example, it can be used as a stand-alone decision-making tool or integrated as a key component of an overall marketing or business strategy

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Do you have questions, want to know more about us, or want a quote? Get in touch. We appreciate your contact.