What is a market analysis?
Market analysis, or market research, is a structured approach to collecting and analyzing data about the market, customers, competitors or specific business issues. The aim is to gain fact-based insights that can form the basis for better decisions. Market research can look very different depending on the purpose and target audience – and it can answer a variety of questions related to, for example, expansion, product development, market entry, positioning or sales.
Our offer
We specialize in market analysis, market entry, market research and customer surveys for the B2B and B2C sectors. By combining qualitative and quantitative methods, we offer analysis tailored to meet your unique needs. The result is clear and actionable insights that provide a solid foundation for strong business decisions. Whether you want to know more about the Swedish, Scandinavian or European markets, we are here to help.
Common Questions
Market
Market size
Competitors
Value chain
Trends and forecasts
Sales volumes
Customers
Willingness to pay
Purchasing processes
Product interest
Segmentation
Decision criteria
Opportunities
Potential partners
Prioritization of markets
Where most value is generated
Potential acquisition targets
Branding
Why should you carry out a market analysis?
Well-defined market analysis, or market research, provides a clear basis for decision-making, based on facts about how the market actually works and what customers think and feel. For many businesses, it is a key to making more informed decisions and reducing risk in strategic ventures such as business expansion and market entry. Market research can also help identify where there is real business potential – and how to best tap into it.
Our methodology
To effectively address your specific questions, we use a comprehensive range of methods. Here are some of the most frequently used methods in our market research and market analysis work.
- In-depth interviews with decision makers
- Focus groups
- Secondary data- and trend analysis
- Qualitative interviews with industry experts
- Digital surveys
- Strategy workshops
- Interviews with consumers and users
- Market modeling and forecasting
We can help you with all or part of your project – from preparation and planning to data collection, analysis and reporting.
How to use market research?
In practice, market research is often used to make decisions or design strategies that accurately reflect the customers and the market. For example, the research can be used as a basis for decision-making in management teams, marketing teams or before a major investment.
Doing a market analysis with us
When you work with us, you get access to a dedicated team of specialists. Our expertise includes both qualitative and quantitative data collection, as well as turning collected information into deep insights for a business. We put a high value on understanding. Therefore, each project is led by an experienced project manager with strategic know-how, who tailors the methodology to suit your unique challenges.
We conduct market research and market analysis in most industries. Our main focus is on market research in the Nordic region, including Sweden, Norway, Denmark and Finland, but we also work on projects throughout Europe and other parts of the world. Here are some examples of areas in which we have experience.
- Energy & Sustainability
- Finance & Fintech
- Big Data
- Technology
- Consumer Electronics
- Consumer Products
- Fashion
- Healthcare
- FMCG
- Life Science
- Health & Fitness
- Education & Training
- Automotive
- Licensing
- Croud Sourcing
- Wellness & Personal Development
- Software & SaaS
- E-commerce
- Retail
- Real Estate
- Food
- Construction
- Manufacturing
- Raw Materials
Frequently asked questions
Why should you use a market research company?
Using a market research company gives you access to specialist knowledge and experience that takes a long time to build up yourself. A professional company ensures that the data collection is objective and the analysis is reliable, giving you a verified and trustworthy basis for decision-making based on best practices.
How can market research/market analysis analysis help my business?
Market research can help businesses make all kinds of major decisions and improvements. For example, providing a better understanding of what your customers and potential customers actually want, so you can adapt your products and services. Market research can also help you identify new opportunities for products and markets, for example, so that you can reach the right people in the right way.
What methods do you use to conduct market research/market analysis?
We often use both qualitative and quantitative methods to get an overall picture of the market. Qualitative methods such as in-depth interviews and focus groups provide insights into customers’ mindsets, while quantitative methods such as telephone interviews and surveys provide statistically significant results. We also collect secondary data from sources such as industry reports and public databases. We then use various data analysis methods and tools to understand trends and patterns.
How much does market research/market analysis cost?
The cost of a market research project varies depending on the scope of the project, the type of data to be collected, the methods used and the markets to be surveyed. A small project can cost from a few thousand euros, while a larger project can cost significantly more. Contact us and we will help you develop a solution and a cost proposal that suits your needs.
How long does it take to carry out a market research/market analysis project??
The time it takes to conduct a market research project depends on its scope and complexity. For example, a simple project may take two to four weeks, while a more extensive project may take up to eight weeks or more. Planning, data collection, analysis and reporting are some of the steps that take time but also ensure that the results are reliable and useful.
How does market research/market analysis differ between B2B and B2C?
Market research for B2B differs from B2C in several ways. The B2B market often involves longer sales cycles and more decision makers, while B2C projects typically focuses more on understanding consumer preferences and buying behavior.
What types of businesses benefit most from market research/market analysis?
Market research can be valuable for any business that wants to make a change or improvement in some way. This includes companies that want to grow, that plan to launch new products, that want to understand their customers better or that want to identify new markets and segments. In addition, market research is often very useful for companies facing big decisions, such as implementing changes in their marketing strategy.
Can I get a tailor-made market research for my company?
Yes, we offer tailor-made solutions to meet your specific needs. Every company is unique, and we customize our market research and market analysis projects to provide the most relevant insights. Based on your objectives, we can design a project that provides useful information, is cost-effective and covers all or part of the process, from data collection to reporting.
How do I get access the results of the market research/market analysis?
The results are usually delivered in the form of a report summarizing the main insights and trends. In addition to the report, more complex data can be delivered in an interactive web portal. After the delivery, we can also hold a presentation where we go through the key insights and answer questions.
Clear decision material
We adapt the results of the market analysis or market research to match your specific needs. For example, it can be used as a stand-alone decision-making tool or integrated as a key component of an overall marketing or business strategy
Next step - Get in touch
If you have any questions, would like to discuss an upcoming project or would like a quote, you are very welcome to contact us. Please contact our responsible person below and we will help you forward.
Christoffer Ahlén – contact person, market analysis, market research and market entry
Next step - Get in touch
Do you have questions, want to know more about us, or want a quote? Get in touch. We appreciate your contact. Please fill in the contact form below or visit our contact page.